Vision & Mission


Vision & Mission
Being a team with a culture of excellence and seeking to always improve on ourselves, we see ourselves moving to the top of this industry. Owing to this reason, our vision as a company is to become the Malaysian palm oil trading company of choice. Our mission is to meet the needs of our customers to their entire satisfaction and surpass their expectations each and every time. The desire to meet the high standard we have set for ourselves keeps us working harder and harder with each passing day and pushing the bar even further to keep us ahead of the competition.

At Purity, we strive to improve everyday, placing a high value on the respect for the individual, both within and outside the organisation. Our high moral and ethical values have formed in us a strong will and have provided us an opportunity to set an objective to reach the peak in all our endeavours. We are building a strong team of Malaysian professionals in the industry. Our company vision is a natural outcome of these values.